Requirement:

Interoute, a leading international service provider, owns and operates one of the most advanced voice and data networks and the largest cloud services platform in Europe. Moore-Wilson has been working closely with Interoute as their main digital agency for over seven years, managing their online presence and carrying out related offline work. During this time Interoute have required design, development and support services for a number of websites that make up the Interoute brand.

 

Solution:

A key part of our recent work for Interoute has been overseeing and implementing the transition of the main Interoute website from our previous Drupal 6 website build, to a completely new Drupal 7 build. Drupal has also been instrumental in other projects we have worked on for Interoute, including building foreign language websites and creating campaign microsites.

Recently we have worked with Interoute on their CloudStore, a storefront where customers can buy computing, storage and communications services directly from one centralised location. The CloudStore is particularly important for Interoute as it is the main focus of their strategy to diversify from a purely wholesale market into the enterprise consumer market. The functionality and usability of the CloudStore were therefore key aspects of the project and we were able to utilise our experience and expertise in Drupal to provide the necessary features.

As well as providing web design and development services, we also coordinate the SEO for Interoute and have run a number of successful campaigns. Since we took over the SEO, the campaigns have driven increasing levels of high quality traffic to the website. Organic search traffic in particular has steadily increased, with organic search traffic in 2014 up 135% on 2013. The SEO campaigns have also achieved top rankings in Google for a range of important, and previously unranked, search terms – improving both the visibility and awareness of the Interoute website.

 

Key Features:

  • Website design and development for a variety of projects
  • Ongoing support and maintenance
  • Development and hosting of foreign language sites
  • Creation of campaign microsites
  • Smooth transition of central Interoute website from Drupal 6 to Drupal 7
  • Implementation of the new CloudStore for enterprise customers
  • Highly successful ongoing SEO campaign

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