Requirement:

The Institute for Government (IFG) is an independent charity that works with the main political parties at Westminster and senior civil servants in Whitehall to increase government effectiveness. The IFG selected Moore-Wilson to design and develop a new website that would effectively convey their brand and engage with their users. The IFG felt that their old website looked too dark, too static and could be doing more to promote their work.

The IFG wanted their new website to have a more up-to-date look that is bright, vibrant and modern but retains an intellectual and professional feel. The client wanted the new site to be cleaner and less cluttered and to make more use of video and images. They wanted to retain the strong branding of the old website but wanted to improve the social media and navigational aspects. It was key that the new website was easy for both visitors to use and for website administrators to edit and update. The most important aspect of the project was to ensure that users could quickly and easily find the information they were looking for.

 

Solution:

Before starting the site build and development we collected questionnaires from staff in different departments to gain insight into how they wanted their section of the new website to function as well as suggest site-wide ideas. The resulting website uses the existing branding but has a much lighter and cleaner feel. To make the homepage more dynamic we implemented a rotating banner carousel that makes use of imagery and scrolls between key stories and publications. As the IFG has a successful social media reputation we made sure to include a more prominent Twitter feed on the homepage and made it easy for users to tweet or Facebook share every information page, publication and event on the site.

The IFG wanted to make better use of video and audio so we made sure to include the ability to post podcasts and embed videos throughout the site and added the functionality to include videos in the homepage carousel. One specific issue that came up through the staff questionnaires at the beginning of the project was that the old publications page made it difficult to find specific resources and publications. To improve this, we added the ability to filter the content on the publications page by author and by date. We used Drupal for this project because the client wanted the website to allow inexperienced web-users to easily update the site and we feel that Drupal is the perfect choice for this.

 

Key Features:

  • New website design and development
  • Open source, easy to use Drupal CMS
  • Responsive
  • Better use of video and imagery
  • SEO friendly set up
  • Clear user journeys

Social media integration throughout the site

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