We have built up a thorough understanding of the client’s business as we have been working closely with this financial firm for more than 10 years. Our understanding of the Witan brand and products, and our knowledge of the FSA, have enabled our design team to deliver effective strategic banner advertising campaigns as well as providing advice and guidance on other design led projects.
Microsites tailored to different products and interests mean that key product information is quickly available, without detracting from the broader main messages on the site. The main site is highly dynamic and interactive using: financial feeds, blogs and videos.
We have also been responsible for all the Witan search marketing campaigns over the last 5 years or so. We use both on-page and off-page techniques to ensure that the site is found for relevant financial phrases leading to their most important products. This recently included a critical SEO and PPC campaign to promote their new Junior ISA in advance of its launch, ensuring that they were found before their competitors.