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  • Building the brand

    Delivering integrated marketing

    Building the brand

Building the brand

CECA is the representative organisation for the UK’s civil engineering contractors. Their members employ close to 250,000 people, and deliver work annually worth around £15 billion.

CECA were looking to re-brand the organisation and develop a new website. They were particularly keen to achieve a joined-up approach to their offline and online marketing and brand strategy.  As we are one of the UK’s larger digital and creative agencies we were able to deliver a genuinely integrated marketing solution.

We conducted thorough research before making our recommendations, which included: developing a new logo, strapline, type style and comprehensive new brand guidelines. The research work also led to a new website, including the introduction of: an e-newsletter, new social media features and a secure members’ area with new interactive tools.