CECA is the representative organisation for the UK’s civil engineering contractors. Their members employ close to 250,000 people, and deliver work annually worth around £15 billion.
CECA were looking to re-brand the organisation and develop a new website. They were particularly keen to achieve a joined-up approach to their offline and online marketing and brand strategy. As we are one of the UK’s larger digital and creative agencies we were able to deliver a genuinely integrated marketing solution.
We conducted thorough research before making our recommendations, which included: developing a new logo, strapline, type style and comprehensive new brand guidelines. The research work also led to a new website, including the introduction of: an e-newsletter, new social media features and a secure members’ area with new interactive tools.